From music, to phones, to reality TV, China has built a reputation as the world ?? s now notorious copycat. While the government has made ​​some Strides in cracking down on piracy Established in These industries, the mobile video game industry is seldom Mentioned in reports on the state of intellectual property. That changed this month, When Snail Game released a statement alleging harm the popular mobile game The Journey of Flower is the Blatand knockoff of its own Taichi Panda. Based on the popular TV series of the same name , The Journey of Flower was created by Skymoon and Promoted by the streaming media site iQIYI. The popular TV series The Game Brought to fan attention, and soon it was ranked third on the iOS bestseller list. ?? We demand Skymoon and died iQIYI Their distribution and apologize. The Journey of Flower Should Be taken offline and removed from game every mobile channel, Otherwise we will file a suit to fight for our Interests, ?? Snail Game wrote in a statement. In Spite of common wisdom, Such lawsuits are Becoming increasingly frequent in China. In late 2014, Beijing Chukong Technology was accused of Copyright Infringement for its mobile game Tianzhijie. In January, Blizzard Entertainment and Net Ease sued Chengdu Qiyou Technology for Plagiarism in its Au Star of Warcraft. The two companies sued bottom Unico Interactive for the company ?? s Crouching Dragon Legend, an Allegan copy of Stone Hearth. Theft to Cut Costs Among domestic mobile game makers, intellectual property theft is Typically employed as a cost-cutting strategy. Developing ?? the new game is expensive and time-Consuming, ?? Said a game developer who refused to be named. ?? For developers, it ?? sa Wasting brain-process to design characters, content, and effects systems. ?? In the journey from pitch to production, game makers now carry out a market study to learn about Comprehensive player preferences. Faced with the data, creative professionals deduce what changes would be required to make Their game stand out from the competition. The Chinese market is a mess of the good Highly Saturate buried under the very bad. Without a Highly focused promotion strategy, it ?? s almost impossible for new games to gain ground in the mobile market. Intellectual property theft shortcut offers one hopeful. ?? Once a new game is created, other game developers can copy the model and attract players Quickly, ?? But Said Yu, Baidu columnist. Yu pointed to TiMi Studio ?? s Craz3 Match as an example. ?? The game is in vogue among mobile phone addicts, so you will see various games Similar pop up in the blink of an eye. We have only minor differences in content and setting. The worst just swap the main character, ?? Yu said. In a sense, the Game Developers ?? . success in the mobile market depends less on speed and innovation than marketing Few players who care Creates the game: now focus on Whether the game is fun or interesting. Creators who don ?? t invest enough in marketing Can Easily Lose Their idea to an Effective pirate. For small companies seeking an easy business, it ?? s worth risking a lawsuit to steal Provo model. Fighting Infringement game creators Although Strive to SafeGuard Their Copyrights, Infringement Remains rampant in the mobile arena. Part of the problem also hurt Executed well piracy stands to earn far more than it can lose in a court battle. Under Free of development and marketing with half the work already complete, imitators can turn the substantia profit on a much smaller investment During the short time survives in Their game market. Even When The original creator brings a lawsuit, pirates face little risk. Typical court battles drag on for at Least six months, far slower than the churn of the mobile market. For the pirate, the only legal loss is the loss of a stale product. For original developers, the slow legal system serves as an energy-and money-Wasting Wasting fight. In Cases Now, companies who seek to enforce intellectual property rights Their exit the battle as net losers. But China is slowly waking up the fight against intellectual property theft.Future of Mobile Games frequent theft Remains Though China ?? s shame, it is in way of contributing to the industry's long-term development ??. ?? While I don ?? t expect Snail Game will win its suit, at the very Least They are drawing attention to the problem of intellectual property theft in the game industry using the popularity of the TV series, ?? an online commentator wrote. ?? We are not only looking out for our own Interests. We want the whole industry to wake up and fight back, ?? Shi Tao, vice president of the Snail Game, told ?? If no one faces punishment for this kind of theft, who will have the confidence to Develop original games in the future ??? he said.