Last week, Netflix said it would be bringing down the hammer on people who use VPNs (or other similar means) to access geo-restricted content. And, by the looks of it, the streaming titan isn't wasting any time. According to uFlix, a paid service that lets anyone in Australia change their IP address and DNS settings for entertainment purposes, Netflix has started blocking users from viewing its US-only videos. "You seem to be using an unblocker or proxy. Please turn off any of these services and try again," Netflix reportedly told some Australian customers.
The blockade seems to only be affecting a few users currently, uFlix expressed in a blog post, noting that it expects this number to increase in the near future. "We are working on a solution to get around these new measures and apologize for the inconvenience to those who are currently only getting Australian Netflix," uFlix added.
While this may only be happening in Australia right now, it won't be long before Netflix expands these practices elsewhere. At this point, it's not a matter of if, but when -- especially with the company's recently established commitment to solving its issue with unblockers.